Client Story: How SiteGround Became the Perfect Fit for UK’s Leading Denim Stylist’s Blog Growth
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Samantha Remer, a denim stylist and the founder of ilovejeans.com, has been helping women find their perfect pair of jeans since 2006. Initially created as a resource for “normal women” amidst a celebrity fashion-dominated industry, her blog has evolved into a comprehensive guide with a dedicated following.
With a rich background in fashion buying and styling that dates back to when “fashion styling was not a thing”, Sam’s career blossomed from volunteering at prestigious magazines like Marie Claire and Vogue, and working as a freelance stylist for celebrities featured in Hello magazine’s cover shoots, to becoming a recognized denim expert, blogger, and fashion influencer.r.
Addressing the Gap in Denim Fashion
Samantha started her blog in response to the celebrity fashion trends of the time, when LA-imported denim styles were often impractical for average women. Over its 19-year history, ilovejeans.com has continuously evolved and what began as a specialized space has transformed into a powerful blog offering comprehensive denim expertise.
“I created it for normal women basically. It was a time when celebrity had just been a massive thing… the shapes of the jeans and the designs were really hard for normal women to wear.”
Today, Samantha offers virtual consultations and in-person shopping experiences in London, empowering women, especially those over 40, to find jeans that fit well and boost confidence.
Technical Hurdles for Creative Professionals
Before finding SiteGround, Sam had cycled through approximately three different hosting providers. Her initial experiences were less than ideal for her needs. A common frustration she encountered was the technical barrier between hosting providers and website owners like herself.
“There was a time when it was really difficult for someone like me – a blogger and website owner without technical knowledge to speak to anyone in hosting. You had to have some sort of understanding.“
As a hands-on website owner who manages her site herself but isn’t deeply technical, Sam was looking for a hosting provider that offered friendly, accessible support to assist her whenever a problem occurs, along with intuitive tools for ease of use.
Finding the Perfect Fit with SiteGround
In 2020, Sam made the switch to SiteGround on the recommendation of a developer she was working with.
“The guy that I’m working with now was the one who introduced me to SiteGround. He said, ‘You really should. These guys are really good and you can speak to them.‘”
The promise of accessible customer support was a major factor in her decision. As someone who manages her own website but occasionally needs assistance with technical aspects, finding a hosting provider that could communicate clearly with non-technical users was crucial.
The Go-To Solution for Non-Technical Creators
After nearly five years with SiteGround, Sam has found multiple reasons to be satisfied with her choice:
Accessible Support
SiteGround support team’s accessibility and responsiveness stand out as a key benefit for Sam. Unlike previous experiences where technical knowledge was a barrier to getting help, the team effectively simplifies complex issues, making them easy to understand and resolve.
“With you guys, it’s a lot easier. If I have a problem I go straight to you guys and your support people, your help is just a lot easier and they really put you at ease.”
She loves how quickly support is available – usually within just 5-10 minutes – and how the representatives break down technical concepts into simple, understandable terms.
Crisis Management
Sam shared a particularly positive experience when she accidentally deleted her entire blog (we don’t judge, it happens).
“Last month I deleted my whole blog by accident. I pressed the wrong button, and I was freaking out… So I messaged and said, ‘You just have to help me. I’ve deleted everything.’ And it was amazing. They talked me back through it and I got everything back.”
Better Website Performance
Sam has noticed the positive impact of her website’s increased speed after switching to SiteGround, resulting in more traffic and potential customers.
“SiteGround has made my blog faster so I get more visitors, and that helps my blog grow.”
The improved speed has been particularly beneficial as her audience includes a significant number of visitors from the United States. SiteGround CDN helps her site load quickly for international visitors.
“I use SiteGround CDN because I didn’t want it to take ages to get on the website and because I have a bigger audience in America than I do in the UK.”
User-Friendly Tools
Sam appreciates how intuitive SiteGround’s control panel, Site Tools, is, enabling her to manage her website confidently, even without a technical background. The Speed Optimizer plugin has become one of her favorite features, making image compression and performance tuning straightforward tasks.
Achieving Style-Driven Results
Over nearly two decades, Sam has evolved her business from a simple jeans portal to a comprehensive style resource. Her blog has become the foundation of her brand, serving as both a platform for sharing her denim expertise and a powerful lead-generation tool that connects her with clients worldwide.
The quiz she created serves as an effective lead magnet, helping her build a subscriber base of over 6,000 fashion enthusiasts. This substantial email list has become one of her most valuable business assets, allowing her to nurture relationships with potential clients and guide them toward her personalized shopping services.
As an influencer and blogger, Sam deeply understands the critical role that reliable hosting plays for content creators.
“As an influencer, you want to make sure that you’ve got good hosting if you’re running around doing loads of stuff to do with your blog.”
For those looking to start their own online venture, Sam offers straightforward advice:
“Just do it. There are so many different ways to get yourself out there these days… Just do it and let it grow naturally and make sure you’re with a good hosting company that you can speak to.”
Join Samantha and thousands of successful creators by switching to SiteGround today and transform your online presence with hosting that actually understands what you need to thrive.
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